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<channel>
	<title>Joe Glover</title>
	<link>https://joeglover.uk</link>
	<description>Joe Glover</description>
	<pubDate>Thu, 10 Sep 2026 14:15:07 +0000</pubDate>
	<generator>https://joeglover.uk</generator>
	<language>en</language>
	
		
	<item>
		<title>AA 'Pinky'</title>
				
		<link>https://joeglover.uk/AA-Pinky</link>

		<pubDate>Thu, 10 Sep 2026 14:15:07 +0000</pubDate>

		<dc:creator>Joe Glover</dc:creator>

		<guid isPermaLink="true">https://joeglover.uk/AA-Pinky</guid>

		<description>
	OOH design for The AA’s ‘Pinky’ campaign, leaning on the “It’s OK, I’m with The AA” platform.
	

&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/51f4a937ea5c748fb6a356098f7bd3dc4fdde65768ac2157d81912b4da4097a5/Pinky-case-study.jpg" data-mid="252029352" border="0"  src="https://freight.cargo.site/w/1000/i/51f4a937ea5c748fb6a356098f7bd3dc4fdde65768ac2157d81912b4da4097a5/Pinky-case-study.jpg" /&#62;&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/c974930ed0b48f6ce83874382b7deb0c18df40dcd0b2374499d2fdf44e9e9d75/Pinky-case-study2.jpg" data-mid="252029353" border="0"  src="https://freight.cargo.site/w/1000/i/c974930ed0b48f6ce83874382b7deb0c18df40dcd0b2374499d2fdf44e9e9d75/Pinky-case-study2.jpg" /&#62;


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	<item>
		<title>SMARTY Flexible Sim Plans</title>
				
		<link>https://joeglover.uk/SMARTY-Flexible-Sim-Plans</link>

		<pubDate>Mon, 19 Aug 2024 13:49:47 +0000</pubDate>

		<dc:creator>Joe Glover</dc:creator>

		<guid isPermaLink="true">https://joeglover.uk/SMARTY-Flexible-Sim-Plans</guid>

		<description>
	Super flexible OOH for Smarty’s super flexible sim plans.We were tasked with creating the most flexible campaign we could… so I designed twisted, stretched, and flexed posters, special builds, building wraps, bus stops and even the uk’s first Metro cover-wrap-pop-up!Nationwide campaign, with special builds in London Waterloo, Leeds, Manchester and more. With supporting print, digital, motion and social assets too.
	






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	<item>
		<title>Philadelphia</title>
				
		<link>https://joeglover.uk/Philadelphia</link>

		<pubDate>Thu, 15 Jun 2023 13:57:24 +0000</pubDate>

		<dc:creator>Joe Glover</dc:creator>

		<guid isPermaLink="true">https://joeglover.uk/Philadelphia</guid>

		<description>
	Philadelphia’s global campaign identity. 

A deliciously simple look and feel &#38;amp; type-led brand system, designed with the help of typographer Rob Clarke, based on the idea that Philly is a friend to food.&#38;nbsp;

Design, motion, brand architecture and typography for all assets from OOH, digital, press, social/digital and TV.
	✏️ D&#38;amp;AD Shortlist / Type Design &#38;amp; Lettering

In callobration with Dave Towers and Will Whittington



	



&#60;img width="4000" height="2666" width_o="4000" height_o="2666" data-src="https://freight.cargo.site/t/original/i/f9f48cb507eee9a6a97fd012d2cf56785e8b310225f34d602f862696f1309a35/Philly-KV_96Sheet2.jpg" data-mid="206323716" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/f9f48cb507eee9a6a97fd012d2cf56785e8b310225f34d602f862696f1309a35/Philly-KV_96Sheet2.jpg" /&#62;&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/7c43bc0dcd32ee119c96f0607b5a796490b1960ef372950f7f14c983f0e45f26/Philly_Case-Study2.jpg" data-mid="182196149" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/7c43bc0dcd32ee119c96f0607b5a796490b1960ef372950f7f14c983f0e45f26/Philly_Case-Study2.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/300261a910b35db131e1ffc22d671aae73f626fa5b8c24d38cbe9f65cc75d440/Philly_Case-Study3.jpg" data-mid="182196150" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/300261a910b35db131e1ffc22d671aae73f626fa5b8c24d38cbe9f65cc75d440/Philly_Case-Study3.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/9434b3fa5a689d02a50edd415118acae0307e79ef65b2e0d49288d095e1e56e6/Philly_Case-Study22.jpg" data-mid="182196418" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/9434b3fa5a689d02a50edd415118acae0307e79ef65b2e0d49288d095e1e56e6/Philly_Case-Study22.jpg" /&#62;

&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/a21a4a013c9f18f6e4e01354e06594c2d068fa0f851ada574febe31e9cdface2/Philly_Case-Study-2.jpg" data-mid="182196272" border="0"  src="https://freight.cargo.site/w/1000/i/a21a4a013c9f18f6e4e01354e06594c2d068fa0f851ada574febe31e9cdface2/Philly_Case-Study-2.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bee85351a95ef1e695a6fe5269b0f95d5a7ee3b66788eb758b6f6ea9c6c7de05/Philly-Font-_Animation-1x1.gif" data-mid="182196140" border="0"  src="https://freight.cargo.site/w/1000/i/bee85351a95ef1e695a6fe5269b0f95d5a7ee3b66788eb758b6f6ea9c6c7de05/Philly-Font-_Animation-1x1.gif" /&#62;

&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/85df55de6d1a98d3790dead755eb9a0bc4708492f4b15526a3de720e45caf76d/Philly_Case-Study7.jpg" data-mid="182196274" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/85df55de6d1a98d3790dead755eb9a0bc4708492f4b15526a3de720e45caf76d/Philly_Case-Study7.jpg" /&#62;&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/8cdb7242c979f9d3f652e90361f7db9eb1c7bc9fb0a240c5ad521adac4e1f623/Philly_Case-Study5.jpg" data-mid="182196428" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/8cdb7242c979f9d3f652e90361f7db9eb1c7bc9fb0a240c5ad521adac4e1f623/Philly_Case-Study5.jpg" /&#62;&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/fd4027b8f95eed157bfb988cfa146c1d16be05d2a22ca7503ec0da8dd24a12fe/Philly_Case-Study8.jpg" data-mid="182196294" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/fd4027b8f95eed157bfb988cfa146c1d16be05d2a22ca7503ec0da8dd24a12fe/Philly_Case-Study8.jpg" /&#62;






</description>
		
	</item>
		
		
	<item>
		<title>AA Buckle Up</title>
				
		<link>https://joeglover.uk/AA-Buckle-Up</link>

		<pubDate>Thu, 06 Mar 2025 13:00:16 +0000</pubDate>

		<dc:creator>Joe Glover</dc:creator>

		<guid isPermaLink="true">https://joeglover.uk/AA-Buckle-Up</guid>

		<description>
	Concept, design and art direction for The AA’s seatbelt safety campaign. A proactive idea turned full campaign, using a simple graphic language to persuade people to buckle up.


We also teamed with Basingstoke FC, putting posters in stadium and taking their famous striped shirt and using just one diagonal stripe to signify and get people taking about seatbelt safety.


	

&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/8bcb6a72470f55fbc1c6b8715f2aa8906b14bbc8f095e75adb11b9cdc660a92e/AA_Seatbelts6.jpg" data-mid="227783559" border="0"  src="https://freight.cargo.site/w/1000/i/8bcb6a72470f55fbc1c6b8715f2aa8906b14bbc8f095e75adb11b9cdc660a92e/AA_Seatbelts6.jpg" /&#62;&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/706da1da2d31ea29baddd3790f9811832864b705a1df0799b92582f5508d281a/AA_Seatbelts2.jpg" data-mid="227783418" border="0"  src="https://freight.cargo.site/w/1000/i/706da1da2d31ea29baddd3790f9811832864b705a1df0799b92582f5508d281a/AA_Seatbelts2.jpg" /&#62;&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/869d03f7f50a367665f63a8b95c2e70930f8049c44638d474be31396b92b8113/AA_Seatbelts3.jpg" data-mid="227783419" border="0"  src="https://freight.cargo.site/w/1000/i/869d03f7f50a367665f63a8b95c2e70930f8049c44638d474be31396b92b8113/AA_Seatbelts3.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/80ed3bc7da3c9a4af87c705d810ee0ab10495a2eac6ebcbc8ef71bc6bb8dd8c0/AA_Seatbelts.jpg" data-mid="227783422" border="0"  src="https://freight.cargo.site/w/1000/i/80ed3bc7da3c9a4af87c705d810ee0ab10495a2eac6ebcbc8ef71bc6bb8dd8c0/AA_Seatbelts.jpg" /&#62;&#60;img width="8000" height="3642" width_o="8000" height_o="3642" data-src="https://freight.cargo.site/t/original/i/d831c66ba59f9d31e0a778ab3de99aebab8b8a6fb741b64ae25942a7956dc10e/Untitled-1.png" data-mid="250276291" border="0"  src="https://freight.cargo.site/w/1000/i/d831c66ba59f9d31e0a778ab3de99aebab8b8a6fb741b64ae25942a7956dc10e/Untitled-1.png" /&#62;
</description>
		
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	<item>
		<title>SMARTY Simplicity</title>
				
		<link>https://joeglover.uk/SMARTY-Simplicity</link>

		<pubDate>Mon, 11 May 2026 16:26:06 +0000</pubDate>

		<dc:creator>Joe Glover</dc:creator>

		<guid isPermaLink="true">https://joeglover.uk/SMARTY-Simplicity</guid>

		<description>
	Campaign design and motion for SMARTY’s SIMplicity campaign, showing that Smarty is less chaotic...hidden...stuck under an armit on the tube than other networks.
	






    


&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/b37a11e593719709040a538d3a2b2ec5093a61fbf3a237600deab93ace4bf84c/SMARTY_Q126_CaseStudy2.jpg" data-mid="248141174" border="0"  src="https://freight.cargo.site/w/1000/i/b37a11e593719709040a538d3a2b2ec5093a61fbf3a237600deab93ace4bf84c/SMARTY_Q126_CaseStudy2.jpg" /&#62;&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/bbbe1e984ed207db8312c483c4458a35d402808031a8088b9d01b8f62835217f/SMARTY_Q126_CaseStudy22.jpg" data-mid="248141175" border="0"  src="https://freight.cargo.site/w/1000/i/bbbe1e984ed207db8312c483c4458a35d402808031a8088b9d01b8f62835217f/SMARTY_Q126_CaseStudy22.jpg" /&#62;&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/ea12a876ef6348c447b8cc9106328b89738840213c6f9f8e10f92d77daf87b6f/22.jpg" data-mid="248142830" border="0"  src="https://freight.cargo.site/w/1000/i/ea12a876ef6348c447b8cc9106328b89738840213c6f9f8e10f92d77daf87b6f/22.jpg" /&#62;&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/3ca9f69348582d43cd187ddb4e1b19d2b84d68dd20b65ee4573dd1fd66bbdb9e/SMARTY_Q126_CaseStudy23.jpg" data-mid="248141176" border="0"  src="https://freight.cargo.site/w/1000/i/3ca9f69348582d43cd187ddb4e1b19d2b84d68dd20b65ee4573dd1fd66bbdb9e/SMARTY_Q126_CaseStudy23.jpg" /&#62;




</description>
		
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	<item>
		<title>Boots Christmas</title>
				
		<link>https://joeglover.uk/Boots-Christmas</link>

		<pubDate>Sat, 03 Jul 2021 22:58:16 +0000</pubDate>

		<dc:creator>Joe Glover</dc:creator>

		<guid isPermaLink="true">https://joeglover.uk/Boots-Christmas</guid>

		<description>
	Campaign design for Boots Christmas 2020, where we created hundreds of individual ‘Bootiques’, which acted as gift edits curated for every type of person. 
We adapted the famous Boots logo and created bootiques which appeared online, in Boots stores, OOH, social, digital and on experiential channels.


	✏️ D&#38;amp;AD Wood Pencil / Branding
✏️ D&#38;amp;AD Wood Pencil / Campaign Branding &#38;amp; Identity🦁Cannes Silver Lions &#38;amp; Shortlist for E-commerce

In collaboration with Sian Hughes








	

&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/f01fad5b218b5a0c3d42a269ab068cd62f3921038eebe8a3c07eb9c790e55034/BOOTS_Xmas-2019.jpg" data-mid="227691178" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/f01fad5b218b5a0c3d42a269ab068cd62f3921038eebe8a3c07eb9c790e55034/BOOTS_Xmas-2019.jpg" /&#62;&#60;img width="2500" height="910" width_o="2500" height_o="910" data-src="https://freight.cargo.site/t/original/i/84ea463e80ecd58c458d3f478860b7172303e26de256975054b3d1ac65ef526f/the-street.jpg" data-mid="113002804" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/84ea463e80ecd58c458d3f478860b7172303e26de256975054b3d1ac65ef526f/the-street.jpg" /&#62;&#60;img width="8000" height="3750" width_o="8000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/acd4dc6900822c90f0966d918c7b3e077cbe081383a2e1c5692f644920631ac6/BOOTS_Xmas-20192.jpg" data-mid="227691180" border="0"  src="https://freight.cargo.site/w/1000/i/acd4dc6900822c90f0966d918c7b3e077cbe081383a2e1c5692f644920631ac6/BOOTS_Xmas-20192.jpg" /&#62;&#60;img width="8000" height="3750" width_o="8000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/9e99fd880fa8cd5ccd221f2ecff349c7d8ac0bc6425fb02aedca88bd41a9f464/BOOTS_Xmas-20193.jpg" data-mid="227691182" border="0"  src="https://freight.cargo.site/w/1000/i/9e99fd880fa8cd5ccd221f2ecff349c7d8ac0bc6425fb02aedca88bd41a9f464/BOOTS_Xmas-20193.jpg" /&#62;&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/bec2e149f58f45d2166b22e02f19e8770068bfcfa085c181273fe803b688e4ec/BOOTS_Xmas-20195.jpg" data-mid="227691184" border="0"  src="https://freight.cargo.site/w/1000/i/bec2e149f58f45d2166b22e02f19e8770068bfcfa085c181273fe803b688e4ec/BOOTS_Xmas-20195.jpg" /&#62;&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/b0c4a55b6b7a8ec6d38912b535693b68b3b42b432a3da52d58a2466f639153ba/BOOTS_Xmas-20194.jpg" data-mid="227691183" border="0"  src="https://freight.cargo.site/w/1000/i/b0c4a55b6b7a8ec6d38912b535693b68b3b42b432a3da52d58a2466f639153ba/BOOTS_Xmas-20194.jpg" /&#62;






</description>
		
	</item>
		
		
	<item>
		<title>Post Office Brand Evolution</title>
				
		<link>https://joeglover.uk/Post-Office-Brand-Evolution</link>

		<pubDate>Wed, 09 Aug 2023 11:07:19 +0000</pubDate>

		<dc:creator>Joe Glover</dc:creator>

		<guid isPermaLink="true">https://joeglover.uk/Post-Office-Brand-Evolution</guid>

		<description>
	A more modern brand look and feel for the Post Office.

Strong and striking imagery to show the tapestry of Britain, short punchy headlines, a bold new colour pallette and a simple graphic language to modernise the brand. What started as a proactive piece of work to show how we could push the PO’s look and feel was rolled out across the full brand.&#38;nbsp;Rolled&#38;nbsp;
	
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</description>
		
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	<item>
		<title>SMARTY Reactive Ads</title>
				
		<link>https://joeglover.uk/SMARTY-Reactive-Ads</link>

		<pubDate>Thu, 27 Feb 2025 20:49:59 +0000</pubDate>

		<dc:creator>Joe Glover</dc:creator>

		<guid isPermaLink="true">https://joeglover.uk/SMARTY-Reactive-Ads</guid>

		<description>
	Front page reactive ads for Smarty Mobile. 
Design,  art direction and copy by me.
	

&#60;img width="5667" height="4500" width_o="5667" height_o="4500" data-src="https://freight.cargo.site/t/original/i/c8550481dbd0024b7ebfaa042d7d34c8232e24a85846921c856547efa8d0a264/_SMARTY_CaseStudy.jpg" data-mid="227364694" border="0"  src="https://freight.cargo.site/w/1000/i/c8550481dbd0024b7ebfaa042d7d34c8232e24a85846921c856547efa8d0a264/_SMARTY_CaseStudy.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>A Better Fortune</title>
				
		<link>https://joeglover.uk/A-Better-Fortune</link>

		<pubDate>Tue, 28 May 2024 08:50:45 +0000</pubDate>

		<dc:creator>Joe Glover</dc:creator>

		<guid isPermaLink="true">https://joeglover.uk/A-Better-Fortune</guid>

		<description>
	Campaign design for On Your Side; a charity that supports the ESEA community in the face of hate crime.Asian food is the uk's favourite takeaway, yet the community experiences the highest rates of hate crime in the uk. To encourage support for the community the creative we created 'Better Fortune Cookies' with bespoke messages that enconraged the recipient to stand up against hate.
 

	🧃FAB Awards / Gold
    








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	<item>
		<title>F1 Unlocked</title>
				
		<link>https://joeglover.uk/F1-Unlocked-1</link>

		<pubDate>Wed, 19 Jul 2023 10:51:45 +0000</pubDate>

		<dc:creator>Joe Glover</dc:creator>

		<guid isPermaLink="true">https://joeglover.uk/F1-Unlocked-1</guid>

		<description>
	Design for a F1 Unlocked, a competition to win vip race access.


	


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