Super flexible OOH for Smarty’s super flexible sim plans.

We were tasked with creating the most flexible campaign we could… so I designed twisted, stretched, and flexed posters, special builds, building wraps, bus stops and even the uk’s first Metro cover-wrap-pop-up!

Nationwide campaign, with special builds in London Waterloo, Leeds, Manchester and more. With supporting print, digital, motion and social assets too.















Graphic Designer

London