Concept, design and art direction for The AA’s seatbelt safety campaign. A proactive idea turned full campaign, using a simple graphic language to persuade people to buckle up.
We also teamed with Basingstoke FC, putting posters in stadium and taking their famous striped shirt and using just one diagonal stripe to signify and get people taking about seatbelt safety.
We also teamed with Basingstoke FC, putting posters in stadium and taking their famous striped shirt and using just one diagonal stripe to signify and get people taking about seatbelt safety.
