Campaign design for On Your Side; a charity that supports the ESEA community in the face of hate crime.
Asian food is the uk's favourite takeaway, yet the community experiences the highest rates of hate crime in the uk. To encourage support for the community the creative team created 'Better Fortune Cookies' with bespoke messages that foresaw the recipient actively standing up against hate.
Asian food is the uk's favourite takeaway, yet the community experiences the highest rates of hate crime in the uk. To encourage support for the community the creative team created 'Better Fortune Cookies' with bespoke messages that foresaw the recipient actively standing up against hate.
🧃FAB Awards / Gold
